The ad that had a secret message for it's main target.

Hello fellow bloggers, we meet again :)

For the first post I wanted to keep a light mood for our introduction, but in this week post there will be less sense of humor and more serious business with a topic that concerns every person on the planet: Children abuse.

A Spanish organization called the Aid to Children and Adolescents at Risk Foundation (ANAR) decided that an advertisement where the abuser (usually a family member or a relative to the victim) can see the same content as the victim is not efficient enough.

That's Why ANAR created an ad that displays a different message to children and adults.

Before i continue, let's watch the campaign, video:

The technical tool to create the campaign is a lenticular top layer, which shows different images at varying angles and so a person under 4 Ft 5 inches (approximately 1m34 ) can only see the top of the commercial which says: "sometimes, child abuse is only visible to the child suffering it."

But when you are a child, you can also see bruises on the boy's face as well as the phrase: "if somebody hurts you, phone us and we’ll help you" alongside the foundation's phone number.

In my opinion, this sort of audience targeted commercial is admirable, Its public knowledge that usually, a child abuser is generally a person that will see the add together with the little victim, so the possibility for children to see the other part of the message will empower them and give them a opportunity to report their abuse.

Spain plays a good game with this ad,Tomas Lagunas, ANARS's director in spain, explained that since the ad got released, the percentage of children calling the organization grew by 67%!!!

On the other hand, an audience targeted commercial can be a little too private: for example, the audience targeted advertisement in Facebook, for example is quite annoying (Since i got engaged, Facebook will only try to sell wedding dresses, rings etc…)

So that's all for this week , i hope you enjoyed it despite the hard topic we talked about.

'till next time,

Kelly

Welcome to Ad a country:_____________

Welcome strangers (for now),

Wow, my very first blog!

It's quite strange to write something when you are not sure it's going to be  read by someone.

I've been told that you're first post is like you first encounter with water, scary but oh so satisfying.

Well, I don't know about the satisfaction part, but the scary part is alive and kicking ;) .

Hi, I'm Kelly,  a communication MBA student, i live in Paris (you are all allowed to be jealous)  with my husband. I am the most talkative person you'll ever met, and that's why i chose to study communication, i just love communicating!

I chose to create this blog all around the advertising theme, all around the world (I hope you get the blog name now).

In each post i will choose an ad from various countries and discuss it.

So without further AD-o (got this one as well?), let's analyse!

The first Ad i decided to show you, is for a Turkish Cheese brand named "Panda" cheese.

But check for yourself first:

Now, this is one angry panda isn't it? 

What i love about this commercial is the second degree humor used in it, you look at the panda and he's face is so expressionless thats it's hilarious when he get all annoyed and start getting back at people  who wont use "Panda" cheese. The turkish people do have a healthy sense of humor. 

So voila, I am not afraid of blogging anymore, so it is true, writing you're first post really is like you're  first water encounter, scary, but very very fun!!

See you all next week with a new country and a new Ad.