The ad that had a secret message for it's main target.

Hello fellow bloggers, we meet again :)

For the first post I wanted to keep a light mood for our introduction, but in this week post there will be less sense of humor and more serious business with a topic that concerns every person on the planet: Children abuse.

A Spanish organization called the Aid to Children and Adolescents at Risk Foundation (ANAR) decided that an advertisement where the abuser (usually a family member or a relative to the victim) can see the same content as the victim is not efficient enough.

That's Why ANAR created an ad that displays a different message to children and adults.

Before i continue, let's watch the campaign, video:

The technical tool to create the campaign is a lenticular top layer, which shows different images at varying angles and so a person under 4 Ft 5 inches (approximately 1m34 ) can only see the top of the commercial which says: "sometimes, child abuse is only visible to the child suffering it."

But when you are a child, you can also see bruises on the boy's face as well as the phrase: "if somebody hurts you, phone us and we’ll help you" alongside the foundation's phone number.

In my opinion, this sort of audience targeted commercial is admirable, Its public knowledge that usually, a child abuser is generally a person that will see the add together with the little victim, so the possibility for children to see the other part of the message will empower them and give them a opportunity to report their abuse.

Spain plays a good game with this ad,Tomas Lagunas, ANARS's director in spain, explained that since the ad got released, the percentage of children calling the organization grew by 67%!!!

On the other hand, an audience targeted commercial can be a little too private: for example, the audience targeted advertisement in Facebook, for example is quite annoying (Since i got engaged, Facebook will only try to sell wedding dresses, rings etc…)

So that's all for this week , i hope you enjoyed it despite the hard topic we talked about.

'till next time,

Kelly