Hello blog readers :)
Today we are travelling to Germany (although this commercial was diffused all over the world).
Axe made (another) great campaign to promote their AXE Love new shower gel.
In the first ad of the campaign we could see what appears to be dictators (Iranian, North Korean etc...) but really are loving care bears.
In this second commercial, we see a dictator in the training, who retired before he could try to take over the world. Why? Well because something as old as time as happened to he'm: He fell in love.
AWWWWWWWWW.
How cute (and unrealistic, but hey, i dont want to be the one who killed the idea that a monster could turn into prince charming, have faith!).
At the first sequence of the commercial we see our young kim Jong Il on paintings showing he's feisty side.
But than, something odd happens, we see different paintings of our young lover : With a beautiful woman next to a chalet in the mountains, in Paris, the city of love, feeding he's beautiful bride ice cream.
In the end of the commercial we see our same young man singing a backstreet boys (are they considered vintage already?) in the shower while lathering on Axe love shower gel.
Do soap have this kind of power? Do you believe that love conquers all? Do you think that the dictators of our world just really needed somebody to love?
Please comment on this existential questions :)
'Till then,
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