mardi 8 avril 2014

The man your men could smell like- the Old Spice ad Campaign



Hello ladies, look at your men, now back to me, now back to your men, now back to me...

The old spice parfume ad is one of the most popular in the world, it had millions of shows on youtube and a great deal of talking about too.

This commercial is special to the 21th  century viewer because he is able to recognize the enormous amount of clichés commercial always served us.

"Look at this, it's an oyster full with two tickets to that thing you love...."
How incredibly cliché (and sexist) is that phrase?
But the old spice marketers are smart, they have made the commercial to look like another genre that a regular viewer can recognize: a parodie.

Also, hey used a naked man for once, and not the ugly kind either (and also, he's black , so bye bye clichés).
Really smart people at old spice, they played on all the right strings and brought us a really funny, catchy, smart commercial.

What do you think about this commercial?

'Till next time,


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