samedi 26 avril 2014
Evian- live young spidy!
Hello commercial lovers,
Today is about the great "Live young" campaign by the french mineral water company Evian.
The first commercial made in this campaign goes back to 1998, with the beloved campaign "water babies", a decade later, we were introduced to the "roller babies" (one of the most watched ad ever on youtube). The third commercial was "baby and me" in 2013. In this commercial adults got reunited with their inner children, through a looking glass.
This commercials are very popular, they are "feel good" commercials, and bring smiles to every audience viewer.
Some less known fact, is that babies are not just a gimmick for Evian, they are true to Evian's heritage. The love affair between the water brand and babies goes back to 1935 when Evian was first recommended as a perfect water for babies.
The music in the recent commercial are by a french electro artist named Yusek and is kind of amazing. For future references, the song's title is "here comes the hot stepper".
This time, Evian went even further with the "babyfy me" concept and actually "babyfied" ones of Marvel greatest hero: Spiderman.
In this commercial we see an adult spidy playing with he's inner spiderkid. Technically we know that as a child, Peter Parker was not yet the Spiderman (geek alert!!) but it does not ruin the greatness of this ad. The 3D images realization is perfect and we really feel that the Spider mini me is larger than life.
In this ad, the song "here comes the hot stepper" was remixed, again by the same artist Yusek.
What do you thing about the new Evian commercial. Yay or nay?
'Till later,
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