mardi 22 avril 2014

This is hell?


Hello everyone, 
Today i want to introduce you to my home country humor through a very successful commercial.

Mcdonald like Coca Cola is a very successful (rich) company. They have campaigns in a large amount of countries and in each country the campaigns are not necessarily the same. 

In France for example, the commercials are about the special french burgers that the international brand creates, in Israel, well its the same, except that that the star burger here is the McRoyal.  

Israeli people are full of humor, they live to wait for the next joke and they (we) are a happy country, despite what the media want you to know.

We have a healthy sense of humor who is culturally based on religion, like in a lot of other countries around the world. 

In this particular commercial, we see a young men arriving to hell. Hell seems like a lot of fun, with gorgeous ladys dancing around and munching on delicious burgers.  

The song, you never gonna have it ,touch it.. by Curt Karr is especially appropriate to the story, because when the young man asks one of the dancers if this is really "hell", she responds, 'No, this is hell" and a harness appears on the young man mouth.

The balance between goof and evil, right or wrong, nice or evil, black or white, heaven or hell is shown again through this commercial, a balance that every viewer knows and knows how to understand. 
This is a commercial from my home country, one that makes me laugh by it's audacious simplicity. 

'Till next time,

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